Read about a recruiting postcard that was sent to prospective students by Doane College in late December, 2004. The Crete, Nebraska college, affiliated with the United Church of Christ, has since apologized. (ABC News Story - click here) But this indicates both the degree to which colleges and universities are feeling the need to compete for students, and also the extent to which they are willing to use stereotypes and sex to market their school..
Here is the postcard:
Here also is a widely circulated photo from the internet concerning ad hoc recruitment of top Florida High School prospect Andrew Wiggins for the Florida State basketball team.
Click HERE for a news report of this process.
Below is a billboard in Lubbock that uses the same principle -- Women are Bait: